As business owners, we ALL worry about having enough capital to run our businesses. Most of us immediately think of financial capital. Without cash, we are out of business. However, I suggest that the most important capital we contend with is the human capital of business!
Why “Human Capital”?
It is clearly the most complicated component is talent acquisition and talent management. In fact, once our companies grow and we solve the cash situation, the people factor remains. Furthermore, it’s the human capital part of our businesses which interacts with our customers on a daily basis. What is more important than that?!
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Jim Collins in his book “Good To Great” stated companies having the best culture and most engaged employees have the highest market value. These two factors almost always result in higher profits and fewer headaches in running our businesses.
I have always believed the following when it comes to running companies:
If I want HIGHER SALES and PROFITS, what will differentiate my company from my competitors will be:
• UNFORGETTABLE CUSTOMER SERVICE: the type that customers talk about and benchmark their other vendors against!
o This type of service is delivered by…ENGAGED EMPLOYEES who deliver SUPERIOR JOB PERFORMANCE.
o Remember that how you treat employees is how they will treat your customers. It is a simple rule that works.
o Therefore, you need to make sure employees FIT THE JOB and the CULTURE of your company. Most of us do not spend enough time in this area. This should happen during the hiring cycle.
Next week, I’m going to talk to you about the hiring cycle and what is involved in human resource planning so………..stay tuned!